There are a lot techniques to do Guerrilla Marketing, so many books, so many blogs, so many people talking about it, but sometimes when you're trying to find real examples it's kinda difficult. I'm more visual than anything else, so I get inspirations from different sources, in this case the images that you're about to see pop up into my email account one morning and I was totally impressed with the concepts.
This images help me to create a couple of ideas that I was working at that time, and I made an adaptation of one of them that it was just perfect to me in that moment.
I'm sharing this with you because sometimes Guerrilla Filmmakers don't have time to develop a great marketing strategy, and maybe you can find inspiration here. Worst case scenario, you can just use one of this ideas and make it work for your own film, the only risk is that if anybody recognize the campaign they are going to call you a copy cat, but at the end it's just a simple risk, you take it or you leave it. I did it once marketing a Play and it worked.
You have to get creative, some of them look expensive, but you always can find a way to make it work in your mom's car too...
D
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