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September 24, 2008

IFP FILM WEEK COVERING: Connect with your Audience. Exclusive Interview with Charles Choi & Tom Hicks, Founders of caachi.com

Vidget_distribution

Charles Choi and Tom Hicks are entrepreneurs with a background in computer engineering, radio and theater.

About a little more than a year ago they launched caachi.com a place that allows independent filmmakers to sell their undistributed films to a wider audience.

Now, what makes caachi different from any other online distributor?, something called the Vidget, a video widget that allows, pretty much everybody to become a sales agent for any good film.

Let's face it, for years we had been watching short films for free on youtube, after some of those films you totally feel that you would be willing to pay something because the film was really good, right?, in the other hand there's a lot of horrible pieces, you feel they owe you money for the waste of time. Now with the Vidget you can avoid those terrible films, you just see which films your friends are supporting, you know your friends' taste, so if they are displaying the Vidget of any particular film is because that film is interesting! you can even ask them if is worth to buy... so you buy it, you loved it and you display the Vidget of that film too. You become part of that filmmaker's audience while you see something that make you happy, everybody wins! Plain and simple, is digital word of mouth or another form of viral marketing. Do you want to know how the Vidget would save independent filmmaking?

In this interview we talked about the future, and the future is to cut the middle man (The Big Distributors) and take the wheel of your success getting directly to your audience, well, caachi is a great way to start building that audience.

The Mini Interview

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