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Lance Weiler is a critically acclaimed award winning writer / director. Recognized as a pioneer because of the way he makes and distributes his work - Wired magazine named him “One of twenty-five people helping to re-invent entertainment and change the face of Hollywood.” He has successfully self-distributed his films The Last Broadcast and Head Trauma to over 20 countries while grossing over 5 million dollars in the process. Always interested in experimenting with new ways to tell stories and reach audiences, Lance developed a cinema ARG (alternate realty game) around Head Trauma. Over 2.5 million people experienced the game across theaters, mobile drive-ins, mobile phones and online. He is the founder of the Workbook Project (.:wbp), the roving conference series DIY DAYS and a co-founder of From Here to Awesome.
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The presentation above is an overview of how one can use social media to
extend a story and generate a conversation around their work. In the end social media can be an effective way to build an audience / community around a project and / or a body of work.
For those that aren’t familiar with Social Media, it represents a change in the way people create, discover, and share content online and off.
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