15 posts categorized "Creativity"

August 27, 2008

INSPIRATION FOR GUERRILLA MARKETING

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There are a lot techniques to do Guerrilla Marketing, so many books, so many blogs, so many people talking about it, but sometimes when you're trying to find real examples it's kinda difficult. I'm more visual than anything else, so I get inspirations from different sources, in this case the images that you're about to see pop up into my email account one morning and I was totally impressed with the concepts.

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August 09, 2008

YOU ARE A GUERRILLA FILMMAKER! you just need to realize it


The Balloon Project: Berlin from Disposable Film Festival on Vimeo.

Do you have a cellphone that takes video? Do you own a point and shoot camera? How many concerts had you taped with your camera or your phone without permission? You see? you were stealing shots, you are a Guerrilla Filmmaker, specifically a Disposable Filmmaker

In 2006, Julio Rojas, one of the most prolific Chilean screenwriters, created the movement Film and Run, basically  life is your set:  you take a script, any device that can record video, a few actors and regular citizens (non-actors) as supporting characters, of course, without them knowing it... Imagine the concept of a candid camera but applied to narrative films.

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July 31, 2008

When The Dark Knight is reaching $ 500 Millions, we remember Following

Less than 10 years ago Following's budget was equivalent at the amount of money that the entire production of The Dark Knight spent in napkins ($ 7,000) that's 0,003 % of the new Batman entire budget of $ 185 millions.

Guerrilla filmmakers, there's hope! You just have to do something similar to Following, a Guerrilla Masterpiece.

The Film was written and planned to be as inexpensive to produce as possible, but Nolan has described the production of Following as "extreme", even for a no-budget shoot. With no money, limited equipment, and a cast and crew who were all in full-time employment on weekdays, the shoot took a full year to complete. The production was so small that on many of the shoots, the cast, crew and their equipment could travel to their locations in a single London taxi. 

To conserve expensive film stock, every scene in the film was rehearsed extensively to ensure that the first or second take could be used in the final edit.   For the most part, Nolan filmed using non professional lighting equipment, employing only available light. He also used the homes and apartments of his friends and family as locations.

Synopsis
A struggling young writer takes to following strangers around the streets of London ostensibly to find inspiration for his new novel. Initially, he sets strict rules for himself regarding whom he should follow and for how long, but quickly discards them as he becomes addicted.

July 29, 2008

Did you miss going to the Drive-in? Create your own Guerrilla one

Mobmov I really love the experience of watching a movie outdoors, but the amount of Drive-in around the world decrease every year, however, Bryan Kennedy became a Film Vigilante and decided to grab his car, a projector, an inverter and a FM Transmitter to create a Guerrilla Drive-in.

Right now this idea evolve in an international network of Guerrilla Drive-in called MobMov (Mobile Movie). It is an outbreak, a good one, that’s spreading everywhere: United States, United Kingdom, South Africa, Singapore, Puerto Rico, Portugal, Philippines, New Zealand, Mexico, Latvia, Italy, Indonesia, India, Hungary, Holland, Haiti, Germany, France, Denmark, Costa Rica, Colombia, Canada, Bulgaria, Brazil, Australia and Argentina.

So if you don’t see your country, action! and if you see your area join up this fantastic idea.

Here I leave you some FAQ’s about MobMov.

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July 25, 2008

Dogme 95 and the Vow of Chastity

Dogme Dogme 95 used to be an avant-garde filmmaking movement. Started in 1995 by the Danish directors Lars von Trier and Thomas Vinterberg with the signing of the Dogme 95 Manifesto and the Vow of Chastity. They were later joined by fellow Danish directors Kristian Levring and Søren Kragh-Jacobsen, to form a group sometimes known as the Dogme 95 Collective or the Dogme Brethren. This movement was officially dissolve in 2005, although different filmmakers from all over the world keep using the vow of chastity as a principle, and keep submitting films to the website of the movement, Wes Anderon's Rushmore is Dogme Film # 180. So far there are 276 officially recognize Dogme Films.

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