CHAPTER 10. COMING TO TERMS WITH THE NET.
"In a suburb south of Los Angeles, it looked as though a band of cell-phone-obsessed nomads had set up camp in the parking lot surrounding an office complex: a small village of tents had sprung up overnight, and white trailers were parked in neat rows.
A yellow AMC Gremlin was being towed slowly around the neighborhood by a truck; inside the car were the actors Morgan Freeman and Paz Vega, and a movie camera was mounted on the bed of the truck to capture their conversation.
The movie they were making, 10 Items or Less, tells the story of a famous actor (Freeman) who enters and then alters the life of a convenience store cashier (Vega). It was fairly typical for a low-budget movie made without studio support: costs were being kept under $10 million, the shoot would be completed in just fifteen days, and the script didn’t call for any flashy visual effects or elaborate sets. (In 2006, when 10 Items was made, the average cost of producing a studio movie was $65 million.) It was also being shot on 35-millimeter film, like most movies of its vintage."