IFP FILM WEEK COVERING: DIY Theatrical Distribution

• As audiences for films become more segmented, how can filmmakers work directly with art house and alternative venue programmers to showcase their latest content and bring audience back to the theatres? This session will bring together DIY filmmakers and programmers to discuss what works best to market, position and program independents films in art house theatres and alternative venues to maximize financial impact for both parties.

"The old model is broken, but it's still in place and the new model it's not fully functional" this was the conclusion of Wendy Lidell, president of International Film Circuit, in other words, we're in a moment of transition where the filmmaker, specially the guerrilla filmmaker, it's in absolute control, because the studio executives and the indie filmmakers don't know how to confront the new model, but for us nothing has changed, on the contrary, we have more resources.

The panelists: Karen Cooper, Director of the Film Forum, Ned Hinkle, Director of the Brattle Theater, Cynthia Swartz partner of 42 West PR and Cora Olson, Filmmaker. Brilliantly moderated by Mark Elijah, Founder of Rooftop Films.

Highlights of the panel down here

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